Geoff Louw - Advertising & Design

TESTIMONIALS

Some formal references, together with excerpts from emails:

"I commissioned Geoff for a series of illustrations for a very tight deadline and found Geoff to be highly professional,
skilled at his craft and a pleasure to work with for the following reasons:

He listened to the brief carefully and asked lots of questions without making assumptions. This resulted in his
output being accurate and on-brief.
He kept to very tight deadlines working through the night
He sent options for approval before proceeding
He has a can-do attitude and nothing was a problem.

I would strongly recommend Geoff’s freelance services to my peers and colleagues."

- Desirée Gullan - Gullan & Gullan Advertising (Johannesburg, South Africa)

"I started off asking Geoff to help me convert my hand-drawn trail map for our Guest Farm into a more modern Google Earth-type map with all the walks marked on it. What I thought would perhaps be an impossible job (since I had tried to do this with a couple businesses before without luck) turned out to be simple: Geoff understood everything I wanted and produced not only what I hoped for but much more, in a very quick space of time. I now have a map that guests positively comment on and as a bonus they can also download it onto their phones.

Due to the fact that Geoff understood what I wanted without having to keep making changes, which I have found is the norm, I decided to get him to redo my website. Again, without any Back & Forwards he knew exactly what we wanted and went ahead with the job and produced a site we are extremely happy with, much better than our last site and as an added bonus he also bumped us right up in the Google rankings. We now have double the number of website visitors as before and many more bookings as a result.

Geoff does what he says and much more and is very quick to do the job. In fact we kept him waiting getting our info to him. And as a bonus, he is very reasonably priced.

I will definitely be using Geoff for all our work in future."

- Ian Field, Mount Park Guest Farm (KwaZulu-Natal Midlands, South Africa)

"I manage Sundowners Backpackers, a 90 bed operation geared up towards international travelers.

Shortly after my arrival, Geoff designed a new website for our facility. In my opinion, it was an outstanding design, blending effective, clear and concise copy with eye catching modern graphics and excellent Google rankings, perfect for our target market.

From the outset, I was impressed by the numbers of enquiries the new site generated, compared to our old pages, almost trebling our bookings.

I have no hesitation in recommending Geoff. He knows the market intimately and has artistic flair and talent, ensuring that his work stands out in a very crowded market place.

The website continues to attract large numbers of visitors and is likely to do so in years to come."

- Paul Harris, paul.harris.acc1@gmail.com

"Geoff has worked with us for the past 6 months and whilst we have celebrated with him his appointment with Saatchi & Saatchi in Mauritius, we are truly sorry to be losing him from our team.

Geoff has a great design talent which he has extended to the Internet in his creation of web sites which are innovative, creative and striking.

He is also a team player with a strong work ethic who has proved himself to be committed to deadlines and the customer's interest.

I have no hesitation in recommending him as a top flight art director who will be an asset to any organisation."

- Alasdair Yuill - Managing Director, Mantis Networks (Johannesburg, South Africa)

CURRICULUM VITAE

1993 - 94: J Walter Thompson (Johannesburg)

Position: Visualiser
Responsibilities: Rendering visuals for TV commercials & print ads; layout and design; repro.
Accounts: Ford, Kelloggs, Telkom, De Beers, Kahlua & others.

1994 - 96: Partnership / FCB (Johannesburg)

'94-'95 : Position: Visualiser
Responsibilities: Rendering visuals for TV commercials & print ads; concepts, layouts and design; repro.

'95-'96 : Position: Art Director
Responsibilities: Conceptualising and overseeing the production of TV commercials and print ads, Graphic Design; repro.
Accounts: British Airways, Qantas, Cadbury's, SAB (Castle Lager, Castle Lite), Rhone-Poulenc Rohrer (Essentiale), Air Namibia, Firestone, Bic, Rainbow Chicken, Nestle, Yamaha.

1996 - 97: Ogilvy & Mather Mauritius / Maurice Publicité

Position: Art Director
Responsibilities: Conceptualising and overseeing the production of TV commercials and print ads, Graphic Design; Overseeing the Creative Department, motivating a team of designers and copywriters; repro.
Accounts: Air Mauritius, Crystal, Roger's (Mauritius), IBL (Mauritius), Mauritius Breweries (Phoenix Beer, Pearona/Cidona), Phoenix Camp Minerals, Mauritius Telecom, and many others.

1997: Publicis Johannesburg

Position: Art Director (Freelance)
Responsibilities: Conceptualising and overseeing the production of TV commercials and print ads, Graphic Design; repro.
Accounts: British Airways, Renault, Yamaha.

1997: TBWA Hunt Lascaris Durban

Position: Art Director (Freelance)
Responsibilities: Conceptualising and overseeing the production of TV commercials and print ads, Graphic Design; repro.
Accounts: Natal Sharks, Nando's Chicken, The Rewards Company

1998-1999: Ogilvy & Mather Mauritius / Maurice Publicité

Position: Creative Director
Responsibilities: Conceptualising and overseeing the production of TV commercials and print ads, Graphic Design; overseeing the Creative Department, motivating a team of designers; repro.
Accounts: Air Mauritius, Crystal, Roger's (Mauritius), IBL (Mauritius), Mauritius Breweries (Phoenix Beer, Pearona/Cidona), Mauritius Telecom, Nestle and many others.

1999-2000: Freelancer

Jobs: Graphic and Website design.
Clients: Several small- to medium-sized businesses in Johannesburg.

2000-2001: Saatchi & Saatchi Mauritius / P&P Link

Position: Creative Consultant
Responsibilities: Conceptualising and overseeing the production of TV commercials and print ads, Graphic Design, Website design; repro.
Accounts: BNP Paribas, Colorbond, Gamma Civic, Mauritius Telecom, Dragon Electronics and many others.

2001 - Present: Freelance Advertising, Design, Illustration & Fine Art

Jobs: Website design, Art Direction, Graphic Design, Copywriting, Photo-Retouching, Illustration, Flash Presentations; repro.
Clients: Many small, medium & large businesses.

TERMS OF SERVICE

A. ACCEPTANCE OF THE OFFER
1. The provision of the service and the Terms of Service shall come into effect when the customer signals acceptance of a written quotation.
2. The customer agrees that the act of submitting the Creative Brief form or any other online contact form or email is in lieu of their signature.

B. PROVISION OF THE SERVICE
1. Geoff Louw shall make all reasonable efforts to present the customer with work of a similar standard as is shown in his portfolio displayed at www.geofflouw.com or any other web address specified by Geoff Louw, printed or other electronic presentation, according to the Creative Brief, and to be delivered according to deadlines agreed to by both Geoff Louw and the customer, subject to the terms and conditions set out herein.
2. The customer agrees to an online, paperless service, with all presentations, financial documents and finished art being delivered via the World Wide Web or via email.
3. The process to be followed is as follows:
3.1. Brief is received from Client
3.2. Quotation is issued to Client
3.3 Client pays deposit
3.4. Work commences
3.5. Client is presented with up to 3 initial design options (note: extra design options are charged as additional costs)
3.6. Client comments on design options and selects one for development
3.7. Work commences on development of the chosen design option
3.8. Client is presented with a developed design
3.9. Client comments on the developed design (note: extra developed options are charged as additional costs)
3.10. Work commences on Finished Art
3.11. Finished Art is delivered to Client
3.12. Client pays balance.

C. PAYMENT
1. The customer shall pay to Geoff Louw all applicable charges, fees and other amounts ("charges") as may be set out in the Quotation, in respect of the provision of the services to the customer, on presentation of an invoice by Geoff Louw to the customer, subject to the terms and conditions contained herein.
2. Quotations are valid for 30 days.
3. Extra design options over and above the initial option/s mentioned in B3 above will be quoted and charged separately, unless otherwise agreed to by Geoff Louw.
4. All work shall be done on a 50% upfront, non-refundable deposit payment basis, with the balance to be paid on delivery, unless otherwise agreed to by Geoff Louw.
5. No work shall commence until the 50% deposit has been paid.
6. The customer shall, on demand, pay to Geoff Louw all costs and expenses incurred by Geoff Louw in enforcing the terms of this agreement, including without limitation legal costs on an attorney and own client basis.

D. LIABILITY
1. This clause D specifies the entire liability of Geoff Louw, including, without limitation, liability for negligence. In particular (but without limitation) all statutory, expressed, implied or collateral terms, conditions or warranties are excluded.
2. Geoff Louw shall under no circumstances be liable (including liability for negligence) for any loss, damage or injury that the customer or any third party may suffer, no matter when or how arising, specifically including (but without limitation) refunds of fees, loss of profits, financial loss, loss of contracts, loss of income, loss of anticipated business, cost of replacement services, savings use, goodwill or any other form of consequential loss.
3. Any service(s) provided herein is provided on an "as-is" basis and Geoff Louw makes no express or implied warranties or representations of whatsoever nature with respect to any such service.
4. Notwithstanding the provisions of B1, the customer acknowledges that in the normal course of provision of service(s), deadlines or the Creative Brief may not be met or the work presented may not be of a similar standard as is shown in Geoff Louw's portfolio for whatever reason. In the circumstances, Geoff Louw shall not be held liable for any damages whatsoever (economical or otherwise) which the customer may suffer as a result of such deadlines and/or the brief not being met.
5. The customer shall and hereby does indemnify Geoff Louw:
5.1. against any damage, loss or liability (excluding liability for willful misconduct) arising from the provision of services to the customer, its employees, directors, agents and / or representatives
5.2 against any damage, loss or liability of whatsoever nature arising from any misuse of Geoff Louw's services and / or any act or omission of any other customer of Geoff Louw
5.3. from any claim by any third party arising directly or indirectly out of or related to the customer's access to or use of services rendered by Geoff Louw or any information or data obtained through such access or use.
5.4. Geoff Louw for all loss, damage, cost or liability that may be incurred by him in the event that the customer's use of the service and/or the products supplied hereunder -
5.4.1. constitutes a violation of any law, regulation or tariff;
5.4.2. is defamatory, fraudulent or deceptive;
5.4.3. is intended to threaten, harass or intimidate;
or 5.4.4. interferes with the use or enjoyment of other customers of the services and products provided by Geoff Louw.
5.4.6. Under no circumstances whatsoever will Geoff Louw's liability, if any and whether in contract or otherwise, exceed the aggregate of the amounts actually paid by the customer to Geoff Louw.

E. COPYRIGHT AND INTELLECTUAL PROPERTY
1. The customer agrees that any work done may be displayed by Geoff Louw on his website, or by any other means, including any trademarks and other proprietary material supplied by the customer.
2. Until the work (graphic and solutions design, concepts used in advertising, design and marketing efforts, computer code, data, documents, presentations, photo-retouching or restoration, search engine optimisation, web site or any application) is fully paid for, to the amount indicated on Geoff Louw's Invoice, the intellectual property rights (including, but without limitation, copyrights and trade marks) and publishing rights pertaining to the work, belong solely to Geoff Louw.
3. Once the work is paid for in full, according to Geoff Louw's Invoice, all the intellectual property and publishing rights shall be ceded to the customer, excepting for the condition specified in clause E.1 above, and unless otherwise specifically agreed to by the customer.
4. Geoff Louw can claim financial compensation from the customer in the event that his copyright, intellectual property and/or publishing rights are violated or excluded, to an amount in accordance with the financial value of the use of the work, as estimated by Geoff Louw.

F. GENERAL
1. The customer shall not cede, assign, transfer, encumber or delegate any of his rights or obligations in terms of this agreement to any third party. Notwithstanding anything to the contrary contained herein, Geoff Louw shall be entitled to cede his rights and delegate his obligations in terms of this agreement to any of his affiliate companies or suppliers, provided that reasonable guarantees will be given to the customer.
2. The terms and conditions as set out herein, constitute the entire agreement between Geoff Louw and the customer and supersede all representations made to the customer, all amendments effected by the customer to any application form or other similar document submitted by him and all communications between Geoff Louw and the customer relating to the subject matter hereof.
3. Geoff Louw reserves the right to amend these terms and conditions from time to time.
4. This agreement shall be governed by and construed and interpreted in accordance with the laws of the country in which the client resides.
5. The clause headings in this agreement are for the purpose of convenience only and shall not be taken into account in the interpretation of nor modify the terms of this agreement. Unless inconsistent with or a contrary intention clearly appears from the context words importing any reference to a gender includes the other genders, any reference to the singular includes the plural and vice versa, and any reference to natural persons includes legal persons and vice versa.
6. If any clause or clauses of the terms and conditions of this agreement is found by any court of competent jurisdiction to be invalid or unenforceable, the remainder of the terms and conditions of this agreement shall remain valid and enforceable.

Geoff Louw | Advertising - Illustration - Design

ABOUT ME