PORTFOLIO    
    Examples of advertising concepts, art direction, graphic design, copywriting and illustrations.

Magazine ad to promote investment in Mauritius’ Freeport. Agency: Maurice Publicité / Ogilvy & Mather Mauritius.

Newspaper advert to promote credit cards.
Agency: Maurice Publicité / Ogilvy & Mather Mauritius.

One of a series of digital illustrations for a fishing calendar.

A website design for a backpackers’ lodge. It featured an animated sunrise.

Packaging design for a sample of a product that makes plants grow bigger and faster.

A drawing, done from life, of an eccentric restaurant on South Africa’s Wild Coast. The drawing was used for the cover of the restaurant’s menu.

This ad for sunscreen ran in a golfing guide.
Agency: Maurice Publicité / Ogilvy & Mather Mauritius.

A poster design and trade show display to advertise the Cape Town Book Fair at the Frankfurter Buchmesse.

 
 

Corporate Identity design for a recruitment company.
(”Mtimkulu” means “Big Tree” in the Zulu language).

Pages from a brochure for a design studio. There was a dog in their logo, so all the concepts revolved around dogs.

A pencil drawing of a leopard.

This poster was sent to sports fans to get them to renew their season tickets. The centre was die-cut.
Agency: TBWA Hunt Lascaris (Durban)

Half-page newspaper ads to sell sports merchandising.
Agency: TBWA Hunt Lascaris (Durban)

Websites for backpackers' lodges. I did several ofthese while travelling around, they involved doing the design, writing, html coding, illustration and much of the photography. 

Point-of-sale promotional material for a beer brand - a tent card and poster designs. Agency: Paton Tupper (Durban, South Africa)

A fineliner drawing of a Giant Strelitzia palm. This was done from life, not a photo.

Illustrations of birds for a series of tourism postcards.

A brochure design for a property developer in the US. The development was called Dolcevita ("Sweet Life"), so the idea was to place the brochure in a custom-designed box of chocolates to give to prospective buyers.

This is a pencil drawing to which digital paint has been added.

Watercolour painting of traditional Zulu dancers.

A half double-page spread to advertise Yamaha keyboards.

Abrochure for a Mauritian film company.

A magazine ad for an American who imported
golf club shafts from South Korea.

A newspaper ad for a brand of chilli sauce. This was 1 column wide, and the full height of the paper.

A backpacking map of South Africa. This folded to pocket-size. 

A newspaper ad to promote high-speed internet modems.

A newspaper ad for a car-painting and panel-beating business.

A fineliner drawing of an aloe. This was done from life, not a photo.

The cover and sample pages from a colouring-in book.

A page from a fishing calendar. The illustration is digital.

An illustration for a pharmaceuticals company.

This drawing of a guineafowl was done entirely with dots, except for the white dots.

One of many tourism-related bird illustrations.

A digital illustration of a rooster.

One of a series of cartoons that I did for fun.

An A1 poster for a company that did large-format printing.

A full-page newspaper ad to announce a sports team's fixtures.

A fineliner drawing of a Sacred ibis.

A newspaper ad to announce a non-smoking policy. The photo is of a famous volcano. Agency: Maurice Publicité / Ogilvy & Mather Mauritius.

Annual Report design. The idea was to use one of their aircraft's instrumentation display as an analogy for which direction the company was heading in, etc.
Agency: Maurice Publicité / Ogilvy & Mather Mauritius.

A mural for Mantis Networks, a Johannesburg IT company. The praying mantis is considered divine by the San/Khoisan,
hence the cave-painting idea.

A Mauritian newspaper ad for disposable razors.
Agency: Maurice Publicité / Ogilvy & Mather Mauritius.

The Mauritian Association of Advertising Agencies holds an annual awards night and produces a brochure for the occasion.
Agency: Maurice Publicite / Ogilvy & Mather Mauritius. 

A digital illustration.

A series of postcards to promote a design studio. Everything revolved around their logo device, the blue dog.

A painted door for a backpackers' pub.

A newspaper ad to launch a beer brand in Namibia.

An ink drawing, done from life (not a photo).

A mural for a backpackers' lodge. The bricks were painted on, this was a flat wall.

A logo for an anti-human trafficking campaign
runby the Anglican Church.

Two of a series of digital illustrations of modern African women.

Oil paintings.

Fineliner drawings, done from life (not photos).

A website design for a backpackers in Swaziland / Eswatini.

GEOFF LOUW  |  Advertising  -  Illustration  -  Design
geofflouw2@gmail.com